The end of the click model For more than 20 years, Google has dominated our search habits. We would type in a query, click on a link, and then explore.But since the arrival of ChatGPT, Perplexity, and Gemini, this model is disappearing.Today, people no longer want to search. They want answers. Search engines are becoming…
What is a “zero-click” result? This is a search where the user gets their answer without ever leaving Google.Opening hours, reviews, promotions, directions, product details: everything is displayed directly in the results.The result: greater visibility, but less traffic to the website. And in 2025, more than 60% of mobile searches will end without a click….
The new automotive consumer Today’s automotive customer is connected, informed, and demanding.Before contacting a dealership, they consult up to 19 different sources: comparison sites, videos, reviews, social media posts, etc. He’s not just looking for a price—he’s looking for an experience. A relationship of trust. Human customization above all else The tools change, but the…
A team that speaks your language Every member of the Magnetis Auto team has worked in a dealership. We know what it’s like to chase targets, manage inventory, and want concrete results. It is this experience that sets us apart.We understand that the true performance indicator is not the number of leads, but the number…